![]() ![]() Alternatively, brands can engage pinners who are passively browsing the Pinternet by targeting interests and specific demographics. Advertisers can serve ads to users who are searching for their products with keyword targeting. ![]() And 1 out of 2 Pinterest users have made a purchase after seeing a Promoted Pin. Benefits of Pinterest AdvertisingĪccording to Pinterest, Promoted Pins typically earn $2 in profit for every $1 spent. Ads are served to users in the form of “Promoted Pins.” With Promoted Pins, brands can target specific audiences based on criteria like geography and gender, as well as keywords and verticals. Pinterest Advertising adds an extra layer to the channel’s revenue-generating capabilities. 84% of users head to the visual search engine when they’re making a purchase decision. Similarly, advertisers are tasked with combining their approach to paid social with SEO best practices to optimize their Pinterest advertising strategy.įor organic social marketers, Pinterest is already loaded with ROI potential. Brand marketers tackle Pinterest with a unique lens compared to visual channels like Instagram and Facebook. Pinterest is often grouped together with other social channels, but the visual medium is more of a hybrid between a social media platform and a search engine. ![]()
0 Comments
Leave a Reply. |